"Win one more for the Gipper"

Media Matters have a long memory.

Further, Limbaugh -- who accused the Democrats of "crash[ing] funerals ... to pick up votes" -- used the Reagan funeral to attack Bill and Sen. Hillary Rodham Clinton (D-NY). On the day of the National Cathedral event, web gossip Matt Drudge published a frame from C-SPAN's broadcast of the funeral in which the Clintons' eyes were closed, accompanied by the headline "CLINTONS REST EYES DURING REAGAN EULOGY." On his June 11 show, Limbaugh informed his audience that the Clintons had simultaneously fallen asleep during the funeral, as Media Matters for America noted.

Conservatives media figures supported politicization of Reagan's death

The same conservatives outraged over Carter and Lowery's remarks, as well as those media figures who questioned the propriety of the comments at the King funeral, found nothing to criticize in the politicization of Reagan's passing. In the days following Reagan's death on June 5, 2004, it was reported that Republican strategists intended to capitalize on parallels between Reagan and Bush in the hopes of bolstering his re-election campaign. The New York Times noted that Bush aides had claimed that Reagan "was the role model for this president, and ... talked of a campaign in which Mr. Reagan would be at least an inspirational presence." A Los Angeles Times article with the headline "Reagan nostalgia may aid Bush" cited Republican strategists as saying that "the nation's outpouring of nostalgia and respect for Reagan may have offered Bush an opportunity to improve his flagging popularity -- if he can find a way to don the mantle of his well-loved predecessor."
[snip]

KRISTOL: And the president should say, at some point, someone should say this -- the president can't say this -- someone should say at the Republican convention, "Win one more for the Gipper. Win one more for the Gipper."

Now this is how you politicize a funeral.