Battlepanda: The Price of Loyalty


Always trying to figure things out with the minimum of bullshit and the maximum of belligerence.

Monday, December 18, 2006

The Price of Loyalty

John at Gordon's Notes notes received a negative discount for supplying his "loyalty number" when pricing a car rental from Avis.
The 'arms race' of modern pricing continues apace. I priced a personal 5 day van rental twice on Travelocity - once with no loyalty number added and again with the loyalty number.

The price of loyalty, was a $200 increase. Yes, I would pay Avis for the joy of being a loyal customer.

To their credit Travelocity listed Avis twice after I entered my registration number, once at the disloyal price and again at the inflated loyal price.

These days it is increasingly foolish to do any price negotiation directly with a travel related vendor.
(Via Brad DeLong.)