Nice Catch

Not that I don't approve of Wholefood's recent switch to wind power, but the following is a nice observation by Jane Galt:

Whole Foods is switching to wind power--not, the CEO emphasizes, because he is some sort of airy-fairy hippie using his shareholders' money to further his ideals, but because it makes good business sense:

"It's a sales driver rather than a cost," he said. "All of those things we do related to our core values: help drive sales, help convince a customer to drive past three or four other supermarkets on the way to Whole Foods."

Wouldn't all those extra miles driven negate any environmental value of using wind power? Just askin', is all.