In praise of Indie Bands

Indie musicians, who likely aren't rolling around in dough, are nevertheless turning down $50,000 checks for using their music in Hummer commercials. Good for them, although I don't know what I would do in their position. I don't like Hummers, but I don't think I would be hurting sales significantly by turning down the deal since they would simply offer the same deal to another band with similar qualities -- I don't think it will take long before somebody takes their $50,000.

It's curious though -- are the Hummer people seriously trying to go after the Indie-music crowd? It seems so incongrous, frankly it smacks of desperation.

(HT Dymaxion World)